Blog: Print Ads in Kenya go QR code crazy!
11 September 2012, 17:25
It was just over a year ago when I wrote in this blog about what was probably one of the first mainstream print ads I had encountered in a Kenyan newspaper that had a QR code.
Indeed, QR codes have become more or less a permanent fixture in lots of international print ads to the extent that its no longer unique or special to see them. To some extent, you could say, it feels as if QR Codes have become de rigueur but as is normally the case lots of Kenyan or African print ads lag behind, in this respect.
Downloading, installing and using a QR code reader on your mobile device can be a cumbersome process and frankly even a die-hard technophile like me only rarely uses a QR code reader (unless its absolutely essential with the right kind of incentives to do so).
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