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Media urged to be fair

11 December 2012, 16:28 Kelvin Mureithi

The Media have the responsibility to  project the correct image  of events when covering the campaigns and General elections, a Media Practitioner Odhiambo Orare  said.

Speaking during a day’s workshop in Meru over the weekend, Orare said Journalists should be fair, impartial and timely in reporting saying that freedom of the press should not be a scapegoat for irresponsible reporting.

He urged journalists to study the code of ethics with the aim of being informed on issues that affect their profession.

He said journalists should read and be enlightened about the new constitution and be aware of clauses that affect their profession

Orare also warned journalists to avoid writing articles that could be libelous as they could land them into trouble with the law.

An official with the Meru branch of the Kenya Red cross Society, Samson Kinoti, underscored the important role played by the Media in rightfully highlighting situations especially in conflict areas with aim of bringing such conflicts to an end.

He said that by projecting the right image, the Media won the trust and credibility of those for whom they write.

He said the Media should participate in creating awareness in areas witnessing conflict saying they should work in conjunction with the Kenya Red Cross society in bringing positive change in the lives of those who are suffering.

The workshop drew participants from Isiolo, Meru, Tharaka Nithi and Embu Counties.

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