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Nigerian golden boy Ice Prince pens deal with Kenyan stable

29 November 2013, 17:56 Eugene Odanga

Nairobi - Ice Prince, the award winning 2013 BET Awards for "Best International Act Africa has agreed to distribute his well-received album FOZ on the Kenyan music platform, Mdundo.com.

Mdundo.com is the only online distributor of the album in East Africa. The hit I Swear feat French Montana can be downloaded free of charge while only Mdundo Premium Subscribers can download the full album.

Thiru Mungai Mdundo Head of Operations explains:

"We think Ice Prince is the biggest and most talked about artists to come out of Nigeria. Having him and many others on our platform, is not only a benefit but shows how much of a big deal the Kenyan market is to other African artist.We therefore want to give out I Swear feat. French Montana for free. Mdundo has experience amazing growth the past 1 month since we introduced our new system where users can get as many downloads they want for 100kes a month".

This was worked through the partnership with Chocolate city, whom have Victoria Kimani also on the Mdundo platform.

“Chocolate city is proud to be debuting Ice prince's new album FOZ here in East Africa and we are excited for you to experience it first on Mdundo. We are grateful for partnerships like the one we have with Mdundo which allows our music to reach the masses in an easily accessible and affordable way.” Angela Angwenyi GM Chocolate City Kenya.

"Mdundo is working towards making music fairly, easily and legally available across Africa. We are proud to be the pioneers in leading Kenyans against piracy and to continue to promote their own.” Martin Nielsen CEO Mdundo said.

- News24


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