Marketers develop strategy to fight insecurity
31 December 2014, 10:26
Nakuru - Members of the marketing fraternity have urged the government to allow them to use their skills in the fight against insecurity.
The members said that the new security laws are not well known to the people and that they would play a major role in linking the government and the citizens which is the basis of attaining stable security.
Speaking in Nakuru, the Chatered Institute of Marketing (CIM) Africa chairman James Ngomeli said that the plan will ensure that the citizens are in-charge of their security 100%.
“The key challenge in security is the participation of citizens in security matters hence the birth of Nyumba Kumi of which CIM is working with the task force to ensure that Kenya is secure,” said Ngomeli.
He pointed that there was need for the security laws passed be brought forward to Kenyans for them to understand why they were enacted
“The government has a duty to take each miscellaneous law and create an emotional story behind the enacted law and explain the benefits of this laws to the citizens,” he added.
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He pointed on the need to educate Kenyans on all aspects of security, adding that the Nyumba Kumi concept must be enhanced or remodeled to help them understand security issues.
“Right now the citizens have no idea of what their role is in daily security is and that is why the branding of security communication with the help of marketing fraternity is key in delivering key messages that can make the citizens proactive on this issues,” said Ngomeli.
The government must ensure all its institutions implement a communication plan for its staff.
He added that ‘security communication’ is a new concept of which the association will use to work with government in developing appropriate communication strategy.
“This is why the marketing fraternity wants to join the government in explaining the laws clearly showing the role of each citizen in enhancing security and how it is everyone's duty to ensure security is implemented,” he added.
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