Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


MyNews24 is a user-generated section of News24 Kenya. The stories here come from users.

Latest Badges:

View all MW's badges.

Marketers develop strategy to fight insecurity

31 December 2014, 10:26 Magdalyn Mwaniki

Nakuru - Members of the marketing fraternity have urged the government to allow them to use their skills in the fight against insecurity.

The members said that the new security laws are not well known to the people and that they would play a major role in linking the government and the citizens which is the basis of attaining stable security.

Speaking in Nakuru, the Chatered Institute of Marketing (CIM) Africa chairman James Ngomeli said that the plan will ensure that the citizens are in-charge of their security 100%.

“The key challenge in security is the participation of citizens in security matters hence the birth of Nyumba Kumi of which CIM is working with the task force to ensure that Kenya is secure,” said Ngomeli.

He pointed that there was need for the security laws passed be brought forward to Kenyans for them to understand why they were enacted

“The government has a duty to take each miscellaneous law and create an emotional story behind the enacted law and explain the benefits of this laws to the citizens,” he added.

Also read: CORD dismay as Senate declines to debate controversial security laws

He pointed on the need to educate Kenyans on all aspects of security, adding that the Nyumba  Kumi concept must be enhanced or remodeled to help them understand security issues.

“Right now the citizens have no idea of what their role is in daily security is and that is why the branding of security communication with the help of marketing fraternity is key in delivering key messages that can make the citizens proactive on this issues,” said Ngomeli.

The government must ensure all its institutions implement a communication plan for its staff.

He added that ‘security communication’  is a new concept of which the association will use to work with government in developing appropriate communication strategy.

“This is why the marketing fraternity wants to join the government in explaining the laws clearly showing the role of each citizen in enhancing security and how it is everyone's duty to ensure security is implemented,” he added.

For the latest on national news, politics, sport, entertainment and more follow us on Twitter and like our Facebook page! 

- MyNews24

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Jayne Zack
I am in ODM to stay, Busia Depu...

Busia Deputy Governor Kizito Wangalwa told Deputy President William on the face that he was in the Orange Democratic Movement to stay. Read more...

Boda Boda operators in Bahati rai...

Motorbike Boda Boda operators from Bahati Sub county on Tuesday took to the streets of Nakuru’s CBD lamenting over what they term is harassment by patrol police officers in the area. Read more...

Submitted by
Gabriel Ngallah
Human Rights activist lives in fe...

The Human rights fraternity in Mombasa is currently living in fear after the home of one of the vocal human rights champion was invaded on Monday night. Read more...

Submitted by
kel wesh
Poisonous milk powder siezed by K...

The Kenya Revenue Authority has seized two containers with illegal milk powder which had been declared as gypsum board at Mombasa port. Read more...

Submitted by
William Korir
Be ready for protests, Raila warn...

Expect protests if meddling with Auditor General continues, Raila Odinga has said. Read more...

Submitted by
Kenya says will return to interna...

Kenya will return to international markets to borrow when it feels the time is right, National Treasury Cabinet Secretary Henry Rotich said on Tuesday. Read more...