Malindi to attract local tourists during low season
20 June 2012, 11:20
Alloys MusyokaTourism stakeholders in Malindi have embarked on alternative plans intended to attract local tourists in hotels during low season when foreign tourists go back to their countries.
The strategy is also aimed at doing away with the issue of low season and make sure that hotels continue to receive visitors all the time through out the year.
According to the manager of Temple point Hotel Thomas Ickert they have started constructing more conference rooms in their hotels in the area to make sure that local tourists have access to conference facilities.
“Most of the time these people use hotels for conferences during workshops and so we thought constructing more conference facilities will help us to tap cash from such workshops,” he said.
At Temple Point Hotel Ickert said that they are constructing additional two conference tourism in order to serve local tourists whose number keeps on increasing everyday.
The Manager went further to add that although it was low tourist season in the area, 40 per cent of the hotels’ rooms are full expressing optimism that the percentage is expected to go up.
“With the fact that we have started looking for markets in different African countries and foreign countries apart from Italy, the number of rooms booked is expected to increase,” he asserted.
He said it is the high time tourism stakeholders in the area stopped relying on foreign tourists only and begun eying the local tourism especially during low season when foreign tourists travel back to their countries.
Meanwhile Sai Eden Roc manger Ravi Rohra told journalists in Malindi that they are constructing a spacious conference tourism hall expected to accommodate 1,500 and 2,000 visitors after its completion.
“We have seen the importance of making use of local tourists and so the conference tourism halls will be well used during workshop hence bringing money to our hotels,” said Rohra.
If the strategy is well applied by hotels in the area the issue of low season in Malindi and its environs will be thing of the past.
Mostly during low season thousands of youths working in tourist’s hotels and private Villas are sent home to avoid incurring losses of paying workers since hotels don’t receive foreign tourists.
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