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LG unveils world’s first Curved OLED TV in Kenya

26 November 2013, 14:39 Samuel Kisika

Nairobi -  LG East Africa has launched the world’s first Curved OLED TV in the Kenyan market, designed with the IMAX-like curvature for immersive and comfortable viewing of both 2D and 3D images at any angle.

Joseph Kim, the LG East Africa Managing Director, said the 55-inch OLED TV will be retailing at about KES 1.2 million despite unpredictable consumer trends and market landscape that hampers most of electronic businesses.

“It’s possible to make OLED TVs considerably thinner and lighter than LCD TVs because OLED has a simple structure and requires no additional illuminant,” said Kim.

“If yield rates continue to rise, OLED TVs will quickly replace LCD TVs in living rooms around the world. OLED TVs are already better than LCD TVs in terms of picture quality and will soon be more cost effective to produce as well,” he added.

Kim said that with the evolution of OLED technology, flexible displays will soon become a reality with increased commercialisation of transparent OLED display technology.   

He said LG’s success in TV business is largely dependent on factors such as meeting the global economy’s demand for improved production, cost competitiveness and well-designed, and user-friendly TV models.

Kim noted that the Curved OLED TV was first showcased at CES 2013 and that is available in South Korea, US and Germany.

In the Kenyan market, Kim said the TV set will be available in most leading shops such as Hotpoint Appliances and Sarit Centre.

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