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Kenya’s coffee to be sold in South Korean E-Mart stores

13 February 2014, 09:26 Nechesa Chemoi

Nairobi - Kenyan coffee farmers now have a reason to smile after the launch of the Kenyan coffee in the Korean market.

E- Mart, one of largest departmental stores in South Korean departmental launched Kenya’s coffee under the brand name ‘AA coffee’ in the country.

The launch will see Kenyan coffee retail at about KES 1,785 per kilogram in all the 141 E-Mart branches in South Korea.

This is expected to increase awareness of Kenyan coffee brand among Korean consumers as well as boost export volumes to Korean market.

Kenya has been exporting close to 980,000kg of coffee per year valued at approximately US $ 5.7million per year.

A statement from the Ministry of Foreign Affairs and International Trade said coffee exported to Korea had grown by 44 percent in volumes and by 211 percent in value from 2007 to 2011 of which 130,000 tons valued at an estimated value of KES 60.9 million was exported in 2011.

“E-Mart has branded the coffee as ‘Othaya AA’ designating the exact Kenyan region where the coffee originates,” read part of the statement from the ministry adding that E-mart had promised to donate one per cent of the coffee sales to UNICEF to help fund the organizations activities worldwide.

Kenya’s Ambassador to South Korea Ngovi Kitau, his deputy Kiboi Waituru, E-mart and UNICEF top officials attended the launch which was held at E-mart departmental store located at Seongdong-gu, Seoul.

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