Kalonzo slur unnecessary press for struggling CORD
25 April 2014, 09:11
Nairobi - CORD coalition principal Kalonzo Musyoka's 'tribal' slur was brushed off by the opposition leader but nonetheless added negative press the party did not need.
After referring to a journalist by his ethnic background following a question and then brushing it off later with an apology, it was once again a case of wrong timing and execution from the opposition coalition.
Social media was abuzz with the incident at Nairobi's Serena Hotel and it made it to the list of Kenya's most trending topic on Facebook and Twitter.
It was hardly the kind of story the coalition wanted to appear on such a grand stage.
The spotlight on the day was firmly on the Jubilee coalition and it's alleged misdeeds to the country but ended up being nothing but.
Headline writers found it hard to ignore an incident that would catapult numbers on a slow day and in the end it was a win for the Jubilee coalition and media houses rather than CORD.
" It was an unnecessary comment on a day when the coalition should have cemented their own agenda. It was disappointing because the event had been given so much press coverage and Kenyans were waiting to hear what the coalition wanted to say but he ruined it with the comment, PR analyst Alex Chipkorir said.
Despite Kalonzo's well advised move to apologize, the fire had already been started and there was to be no coming back from the incident.
" He has let down Kenyans considering the position he holds in society. He should not be saying such things at all, majority Leader in the national assembly Aden Duale said.
Gem MP Jakoyo Midiwo did admit that the story was bad press though he argued in Kalonzo's favour, terming the question posed by the journalist as insensitive.
" The question was insensitive and I think common sense should prevail in such scenario's.
According to Chipkorir, the die has already been cast and Kalonzo will do well not to be described as a tribalist, not good for a man with designs on the Kenyan presidency.
" In the long run, you can ask will that one incident cost him the presidency? You can bet that his rivals will use it com 2017.
And with CORD having problems of their own in the senate and in parliament, as well as party wrangles in ODM, Kalonzo's comment, really came up at the wrong time for the struggling coalition.
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