Japanese officials visit Mwea to learn about rice farming
11 September 2015, 12:29
Mwea - The business model employed by Nice Rice Millers where they provide a marketing platform for the farmer after processing of their paddy has continued to win praise, as agricultural officials from Japan are now in Mwea to study the model.
The officials led by Osamu Hashiramoto, the director ministry of Agriculture, Forestry and Fisheries were in Mwea to try and understand how the model works as it has succeeded in reducing the cost of doing business for the rice farmers.
The model involves organizing the farmers to deliver their paddy to a store in the factory and can have their rice milled at their own appropriate time.
After milling, the farmers are then provided with the store to preserve their milled rice and a marketing centre for those willing to put up structures to sell their produce.
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The grouping of the farmers has resulted to the availability of large supply of rice which in the process has attracted traders who are sure to have their demand for the commodity met at the marketing center in Mwea.
Speaking to the media after the tour of the rice mill, David Njogu who is the project manager in charge of Rice and Market-oriented Agriculture Promotion Project (RiceMAPP), said the uniqueness of the model had the ability to reduce the cost of doing business for the farmers.
Njogu said many people within East Africa had visited the place to learn from their success and replicate the same in their set ups.
The proprietor of the Nice Rice Millers, Charles Njiru Mukombozi said the model has not only succeeded in improving the marketing but also in getting rid of middlemen who exploited the rice farmers before.
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