Government assures security ahead of tradeshow at KICC
08 September 2014, 21:40
Nairobi - Representatives from companies ranging from multinationals to leading local enterprises are expected to meet at the first edition of East Afripack set to start tomorrow at Nairobi’s Kenyatta Convention Centre (KICC).
The tradeshow will be dedicated to Sub-Saharan East Africa’s emerging economies and will bring together 135 exhibitors from 17 countries.
The countries will showcase the entire production chain including processing, packaging and converting technology and materials giving rise to one of the most anticipated events in the technology and innovation market particularly in the food industry.
In a press briefing today at a Nairobi hotel, Ipack- Ima Spa Chief Executive officer, Guido Corbella, said that a combination of knowledge and competence is crucial to create a leading exhibition in the region, and is the only way to match demand and offer while promoting the development and technological culture.
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“Improving packaging is a priority for the entire East Africa area as a solution to the problem of waste in food production as 60% is lost before reaching consumers,” he said.
He also said that quality packaging improves the quality of life of the population as it ensures adequate food preservation and safety and may drive exports as it enables products to be sold to countries where stricter food safety regulations are in place.
Industrialization and Enterprise Development PS, Dr. Wilson Songa said that the exhibition resonates well with the country’s Industrialization roadmap which emphasizes value addition.
He noted that such exhibition will spur industrial growth in the region and assured delegates of their security while in the country.
The tradeshow is a public/ private/ partnership between the government of Kenya, East African Community and a private Italian firm IPACK-IMA Spa. The show signals optimism and enterprising spirit on the topic of development and technological upgrade particularly at the time of great global economic insecurity.
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