Get a loan to purchase smartphone, tablet
21 January 2015, 12:51
Nairobi – Owning a tablet or a smartphone has become easy, thanks to Safaricom and the Commercial Bank of Africa (CBA).
The two companies formally introduced a new proposition that will enable M-Shwari customers to access affordable loans to acquire the devices following a month of trials.
Dubbed ‘Smart Loan’, the product seeks to enable Safaricom subscribers to purchase smart devices through affordable monthly installments to remove any possible barriers to digital inclusion. Under the scheme, customers will pay for 30% of the cost of the device, and pay for the difference in installments of up to six months.
“As M-Shwari marks its second anniversary, we have taken stock of the lessons from this revolutionary mobile banking and loan product. Extending the loan proposition from monetary terms to smart devices is in line with shifting demand from our customers,” CBA chief executive Jeremy Ngunze said.
“We have so far disbursed loans amounting to KES 24 billion, while maintaining a repayment rate of 97% which is by far more impressive than the repayment rates for loans advanced by commercial banks,” he added.
M-Shwari has attracted a customer base of over 9 million customers, who have registered deposits in excess of KES 135 billion. Following the pilot launch of the trial of the Smart Loan service a month ago, Safaricom has sold over 6,500 devices using the service.
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“Kenya’s smartphone penetration has been growing phenomenally over the past five years, but there are still many customers who are not able to afford a device. We believe that by coming up with this proposition we make it possible for customers to access the wealth of knowledge available on the internet,” said Safaricom’s Chief Executive Officer, Bob Collymore.
“This move also fits in well with the ongoing rollout of our 4G network as we also work to increase the number of 3G sites in Kenya five-fold in the coming five years. Customers can now take advantage of the offer to purchase the latest hardware to enjoy fast, affordable and reliable internet services,” Collymore added.
The service is available for all smart phones and tablets available in Safaricom shops.M-Shwari introduces loans to help customers acquire smart devices.
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