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Demand for Keg rises to replace outlawed alcohol

10 July 2015, 09:04 Steven Njuguna

Nyahururu - Following the ban on second generation drinks, bar owners in Nyahururu town have turned to East Africa Breweries Limited's Keg.

The demand for the Keg brew in the past five days has raised, said James Ngunjiri, a supervisor at a local distribution point.

“We are now even running out of stock as the demand has risen from 100 gallons to over 300 gallons daily,” said Ngunjiri.

Speaking in Nyahururu town, Ngunjiri attributed the increased demand to zero rating of Keg in the recent budget reading that saw tax rebates for manufacturers of cheap and safe alcohol.

“The lines at the distribution point were long and exhausting, making the traders to fight for the beer,” said Jane Nyawira, a retailer.

Read Also: Police net 20 000 litres of chang'aa from a mangrove swamp

“I cannot watch my business fall just because second generation drinks were eradicated, so I decided to turn to Keg for it is cheap and safe for my customers,” she added.

Nyawira appreciated the government's move to curb all second generation drinks adding that the packaging of Keg would make it difficult for brewers to replicate the product thus making it safe for consumption.

In his 2014/2015 Budget speech, Treasury Cabinet Secretary Henry Rotich said that there would be tax rebates for manufacturers of cheap and safe alcohol, giving lovers of the unmalted beer a reprieve.

During the speech, Rotich also said he would review taxation of other categories of beer.

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