Cashless matatu fare system users to enjoy free rides
31 January 2015, 10:43
Nairobi – Nairobi’s Eastlands commuters using MY1963 cash-light card fare system are set to enjoy free rides as a reward from the matatu owners.
Matatu saccos operating in the region in partnership with Fiber Space Limited have launched a loyalty point plan dubbed “Point 63” for the MY1963 card users to earn points upon topping up commuter fairs from February.
The commuter earns one point for every KES 10 spent using cash-light fare card and one is guaranteed a KES 100 free commuting after spending a minimum of KES 1 000.
Fibre Space General Manager, Mwakio Ngale said commuters will see their accumulated points from the receipts they will be issued with each time they swipe the card to pay fare.
“The aim of the initiative is to cement a shift in the PSV sector from its long-standing image as a source of extortion to a position where it is seen to respect and appreciate its commuters,” said Ngale.
Also read: Matatus to go cashless to beat bribes
“Through partnership with Safaricom, commuters are able to top up their cards through M-pesa and redeem the points using an SMS code. A client can also get credit advance on the platform by dialing *100#,” he added.
The first ever passenger reward innovation of earning points from fare in the PSV sector is a piloting project for over 35 000 commuters residing in Eastlands.
The loyalty is similar to Safaricom Bonga point’s service of creating a sense of belonging for loyal subscribers where they either get free messaging, bundles or airtime offers.
MY1963 cards are offered free of charge by the established sacco's sales representatives at their respective loading stations.
Card users can also borrow fare of between KES 50 to KES 300 through Kopa fare service through collaboration with Safaricom for them to travel despite lacking fare.
“Fibre Space is a local company that understands the normal lives of Kenyans hence works towards providing solutions to the problems facing them,” said Mwakio.
He added that the service will also help resolve financial conflicts between commuters and PSV operators to create a more viable social economic environment.
Fibre Space Limited is targeting over 8 000 matatus and buses in the country for passengers to use the card technology.
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