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CCK launches consumer education campaign ahead of digital switch

23 October 2013, 15:46 Samuel Kisika

Nairobi - The Communication Commission of Kenya (CCK) has launched a three-month consumer education campaign to sensitize citizens especially in Nairobi on the need to move onto the digital platform before the analogue television switch off deadline set for December 13.

Addressing the press during the launch, Francis Wangusi, the CCK Director General, said there is need to embrace the digital migration as it will herald a wide variety of broadcast content and create substantial employment for media professionals, artists and other content producers.

"The three-month consumer education campaign will be delivered through electronic, print, digital media and also outdoor platforms," said Wangusi.

"I am glad to note that as we carry out this consumer campaign, digital signals are now available in over 70 percent of the country, and the roll-out by two signal distributors is moving on well and steadily to cover the entire nation before the final switch off set for June 2014," he added.

Wangusi noted that since there is sufficient supply of set top boxes in the market, consumers should adequately prepare for the switch in good time to avoid last minute rush. He warned that there will be no further extension of the switch off deadlines.

He added that so far about one million TV owners in Nairobi representing about half of the total Nairobi population are yet to acquire set top boxes.

Wangusi further noted that although the Internal Telecommunication Union (ITU) set the official switch off deadline as 2015, over 80 percent of countries have already migrated and hence Kenya cannot be left behind.

"Tanzania switched off analogue TV broadcasting in Dar es Salam last December and the process is going on in other parts of the country. We cannot wait any longer since we would like to see a smooth change in this exercise," noted Wangusi.

He reckoned that despite having faced many challenges including opposition from the Consumer Federation of Kenya (Cofek), they have been able to agree on the essential issues to move towards making the switch a reality.

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