Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.

 
PLEASE NOTE:

MyNews24 is a user-generated section of News24 Kenya. The stories here come from users.

 
 
Latest Badges:

 
View all MyNewsKenyaEd's badges.
 

Keroche Breweries expansion plan

06 November 2012, 15:47Wesley Gachugu

Keroche Breweries has embarked on the construction of a KES 2.5 billion brew plant in Naivasha as part of its expansion plans.

This is one of the moves by the company to double its market share, a goal it expects to achieve once the project is done.

The Prime Minister Raila Odinga is expected to lay the foundation stone for the plant on 14th of November.

According to Keroche CEO Tabitha Karanja, their production is expected to rise ten times in a year.

Karanja said that the construction of the multi-million plant is underway and would be complete by December 2013.

She added that the ultra-modern and automated plant would have the potential to produce 600 000 bottles per day.

“Currently we are producing 60 000 bottles per day and once this plant is ready we shall be producing 600 000 bottles,” she remarked.

The total production capacity is expected to rise to 250 hecto-litres daily and up to 1million hecto-litres yearly.

Karanja expressed optimism that the market demand will rise to 20 per cent by 2014.

“Currently, our beer market is around three percent and we expect this to hit twenty percent come 2014,” she emphasizes.

She has hopes that Barclays Bank will fund the plant, which would be the second largest in the country after Kenya Breweries Limited.

Karanja said that their market share has continued to rise mainly among Summit consumers despite the challenging circumstances and bills such as the unpopular ‘Mututho law’ .

Karanja also promised that the investment will create over 100 new professional jobs in addition to the existing 250 jobs.

Early this year, the company opened a KES 500 million spirit plant that has a capacity of producing 10 000 750 ml per hour.

Karanja also noted that the company plans to capture 30 percent of the spirit market share in the country.

Karanja termed their journey as long and challenging, noting that 99 percent of the spirits in the country are imported.

“The alcoholic act forced us to lay off some workers and the move to give us six months to change from plastic to glass bottle affected us,” she said.

 
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
NEXT ON NEWS24 KENYAX
Share Print

Read News24’s Comments Policy

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
William Korir
Court rules senator Lesudda retai...

Nominated senator Naisula Lesuuda has retained her seat thanks to a court of appeal ruling which has upheld her position. Read more...

Submitted by
Victor Tinto
KImaiyo: 225 face deportation in ...

225 people will be deported from the country in the ongoing terror swoop, Inspector General of Police David Kimaiyo has said. Read more...

Submitted by
MyNewsKenyaEd
Grandpa records reduce their prod...

Grandpa Records have opened their studios for artists to record their work for an amazing 35% discount running from April 14 - 21, 2014. Read more...

Submitted by
Jayne Zack
KES 100m granted for early childh...

KES 100million has been granted for a Early Childhood Development and Education (ECD) classrooms project to launched in Busia by the County Government. Read more...

Submitted by
KISIKA SAMUEL
Drama unfolds as Nairobi County g...

Nairobi County government clamped at least seven national government’s vehicles bearing the Council of Diplomat (CD) registration numbers outside Nyayo House for alleged obstruction and double parking. Read more...

Submitted by
Victor Tinto
LSK: JSC ruling within the law

Law Society of Kenya chairman Eric Mutua says the decision by the High Court to clip parliament's supervisory role over the Judiciary Service Commision is within the law. Read more...