The social media phenomenon is viewed by too many CEOS as ‘technology.’ It’s about human beings and their need to mingle, share, argue and commune.
Social media platforms provide an unprecedented opportunity to take our businesses back in time. Once upon a time all businesses were small-town affairs, relying on the goodwill and trust of a small but highly connected set of customers. If the business had good products or service, everyone got to know, quickly.
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