Blog: How ready is your business for the social era?
05 November 2012, 13:17
Important knowledge flies around the globe in seconds, gets altered and enhanced and aggregated, and finds its consumers and creates like-minded communities from disparate corners of the planet. Distance is dead; People who share values and expertise and ideas find one another, wherever they might live.
This gives us all an important set of messages about the new world we’ll all be doing in business in: it’s connected, all the time; it’s interactive, all the time; it’s quicker than you think; and it’s social.
It isn’t about connecting to social media and giving your staff iPads; it’s about a fundamental rethink of the type of businesses we run.
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