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Blog: Here’s what you do with mistakes: own up to them

25 December 2012, 12:16Sunny Bindra

In its current mobile operating system, Apple forced its customers to adopt a new mapping product. Which turned out to be terrible. It was a rare misstep for Apple, usually a freakishly perfectionist company.

Tim Cook comes clean. He does not pass the buck or deflect the blame. He doesn’t deny the problem. He holds up his hands and says: “We screwed up. That’s the fact.”

It is delightful when a CEO has the nerve and confidence to do this. Few do, sadly. Most will deploy weasel words and inane jargon rather than say sorry, in plain English.


- For more visit Sunwords.com

- Follow Sunny Bindra on Twitter


 
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
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