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Blog: Drinking & texting alive & well in Kenya, InMobi mobile consumer survey confirms

18 October 2012, 12:32 Moses kemibaro

A new study has confirmed what we have all suspected for ages: Kenyan consumers turn to their mobile phones when they’re drinking – and more than three-quarters of them are likely to post photos on social media sites while under the influence.

The study, commissioned by mobile advertising network InMobi, surveyed 750 people over the age of 18, and a staggering 78% confessed that their social media activity increased while drinking. 79% will freely chat, sms and mail while drinking.

In all, 51% of respondents drink weekly, but only 7% admit to drinking daily. Why do Kenyans drink? The key drivers are to celebrate special occasions (55%) and destress and relax (38%), and bond with family and friends (37%).

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Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

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