A new study has confirmed what we have all suspected for ages: Kenyan consumers turn to their mobile phones when they’re drinking – and more than three-quarters of them are likely to post photos on social media sites while under the influence.
The study, commissioned by mobile advertising network InMobi, surveyed 750 people over the age of 18, and a staggering 78% confessed that their social media activity increased while drinking. 79% will freely chat, sms and mail while drinking.
In all, 51% of respondents drink weekly, but only 7% admit to drinking daily. Why do Kenyans drink? The key drivers are to celebrate special occasions (55%) and destress and relax (38%), and bond with family and friends (37%).
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