Stirring stuff from John Kay in the FT recently: corporate values have to be a deeply held belief, not a cynical calculation.
Many of these top-name organizations have to come to grief lately: subjected to heavy fines by regulators; rejected and boycotted by customers; derided by society at large.
It need not have been this way. At its best, business is a noble enterprise. It should meet genuine needs in the lives of customers; it should direct resources to their most productive uses; it should reward the risk-taking and innovation that raises standards of living for all.
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