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Blog: Corporate values: a belief system, or a cynical calculation?

07 September 2012, 08:59 Sunny Bindra

Stirring stuff from John Kay in the FT recently: corporate values have to be a deeply held belief, not a cynical calculation.

Many of these top-name organizations have to come to grief lately: subjected to heavy fines by regulators; rejected and boycotted by customers; derided by society at large.

It need not have been this way. At its best, business is a noble enterprise. It should meet genuine needs in the lives of customers; it should direct resources to their most productive uses; it should reward the risk-taking and innovation that raises standards of living for all.

- For more visit Sunwords.com

- Follow Sunny Bindra on Twitter

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