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Blog: Corporate values: a belief system, or a cynical calculation?

07 September 2012, 08:59Sunny Bindra

Stirring stuff from John Kay in the FT recently: corporate values have to be a deeply held belief, not a cynical calculation.

Many of these top-name organizations have to come to grief lately: subjected to heavy fines by regulators; rejected and boycotted by customers; derided by society at large.

It need not have been this way. At its best, business is a noble enterprise. It should meet genuine needs in the lives of customers; it should direct resources to their most productive uses; it should reward the risk-taking and innovation that raises standards of living for all.

- For more visit Sunwords.com

- Follow Sunny Bindra on Twitter

 
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
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