Blog: Applause: in BOP banking and payments, Kenya sets a standard
22 August 2012, 16:17
Kenya has done something that the rest of the world should emulate. Specifically, we have looked away from a narrow focus on middle-class and corporate customers, and brought large swathes of the unbanked population into the net.
How was it done? Few would doubt today that we had a standard-bearer in attacking the bottom of the pyramid: Equity Bank. That organization steadfastly swam against the conventional wisdom of some years ago, demonstrating that banks can make money from the poorest segments of the population.
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