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Bharti Airtel re-aligns operational structure to drive growth in Africa

31 January 2014, 18:30 Nechesa Chemoi

Nairobi - Bharti Aitel has announced plans to re-design its operations aimed at pursuing its growth agenda in Africa.

In the new plan, new country clusters will be created to replace the regional arrangement within the company’s operations in Africa.

“As we refresh our strategy in Africa to deliver sustainable and long-term business growth, it is imperative that we position ourselves to execute with excellence and speed while further empowering our business leaders. This new structure will enable us to leverage the power of country portfolio management. All changes are effective April 1st, 2014,” said Airtel Africa CEO, Christian de Faria.

He said other than Nigeria and DRC, the remaining 15 country operations (Opcos) of the company will be divided into two clusters, designed to leverage the power of cross-country strategic synergies, faster decision making and speed to market as well enhanced empowerment for the Country Managing Directors.

Each of the two new clusters will be headed by an Executive Operations Director, reporting into the CEO - Airtel Africa while Nigeria and DRC will continue to be led by their Managing Directors who will also report directly into the CEO - Airtel Africa.

Accordingly, Mr. de Faria said, regional teams until now reporting into the Regional CEOs for Anglophone and Francophone Regions will be integrated into the respective functions at Airtel headquarters providing their expertise in various areas including thought-leadership and governance.

Another key change to the structure will also see the appointment of Tiemoko Coulibaly as Advisor to the CEO - Airtel Africa.

“Tiemoko Coulibaly, currently the Regional CEO for the Francophone Countries will, in his new role, provide advice on Airtel Africa Stakeholder Engagement Strategy pertaining to various Countries. Over the past several years, Tiemoko has ably led the role of Regional CEO for Francophone operations and I wish him all the best in his new role,” said Mr. de Faria.

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