BLOG: The rise of low-cost Android smartphones
02 July 2012, 14:46
The rise of the smartphone in Kenya has been astronomical over the past year or so. The main reason for this has been the arrival of affordable smartphones in many flavors from Nokia, Samsung, Huawei, RIM (AKA BlackBerry) and even other lesser known brands such as Mi-Fone and Tecno.
As things stand in Kenya, I estimate that smartphone penetration should be in the region of 7% which is still quite low when many other global markets have over 30% penetration. On many levels, one could say that it is still early days for Kenya where smartphones are concerned but this will change radically over the next few years.
The reality is that for pretty much the first time in Kenya, we have smartphones retailing for as little as Kes. 7,000.00 depending on the brand and model you buy. At the same time, most of these low-cost smartphones run on Google’s Android, a trend that was started by Huawei’s ground-breaking IDEOS almost 2 years ago when it retailed for around Kes. 8,000.00 at launch.
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