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BLOG: Mobile Web Marketing

16 April 2012, 11:52 Moses Kemibaro

As mentioned in my latest post on this blog, mobile marketing in all its myriad forms will change marketing as a whole in Kenya and the rest of Africa in the coming years.
The reason for this is simple – when mobile is used as as marketing media, it is one of the most cost-effective, ubiquitous, measurable, targeted and scalable medias in the world today and more so in countries like Kenya in Africa. The reach for mobile media in Africa is over 600 million mobile subscribers and Kenya has over 28 million mobile subscribers.

However, how can one get started? What do you need to do and what are the pitfalls of mobile marketing. As mentioned in my latest blog post, mobile has “sub-channels” for marketing comprised of USSD, SMS, Mobile Web and IVR. For purposes of this post and what I know best, I would like to talk about 6 things you need to consider if you want to market via the Mobile Web in Kenya and/or the rest of Africa:

For more visit Moses Kemibaro's website

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