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Another pay TV decoder makes entry into the market

07 December 2014, 09:59 Mike Munga

Nairobi - AZAM TV has made its entry into Kenyan market by launching its decoder ahead of the December 31 digital migration deadline.

Speaking to reporters at a Nairobi hotel Friday, CEO Rhys Torrington said the new service will offer 60 local and international channels at a subscription fee of KES 870 per month.

He said fully installed AZAM TV setup will retail on KES 6 300 or KES 2 905 for a decoder and a smart card for viewers with satellite dishes.

Torrington added that there is a ready market in Kenya as existing pay TV operators account for 10 percent of the 5 million TV households saying that their entrance will fill the gap and make digital TV more affordable and accessible to Kenyans.

"Kenya is a great place to do business as it has the most vibrant and discerning entertainment and technology market in East Africa where consumers are always keen to look for new options," he said.

AZAM TV General Manager, Martin Abuya said the company’s decoder has an additional feature of a USB port which makes it stand out as one can record the programmes as they watch.

He added that there will be trained installers to attend to customers’ needs all over the country and also install the decoders.

"The full digital switchover is set to happen on Dec 30 so people will soon be making choices on which decoder to buy," he said.

The AZAM TV service was created in Tanzania with the African viewer in mind. It was officially launched in Tanzania on December 16, 2013.

The group is also present in Malawi, Rwanda, Burundi, Mozambique and South Africa and plans to rollout operations in Rwanda, Burundi, Malawi, Zambia and Sierra Leone in 2015.

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