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Airtel wins global market excellence award

26 March 2015, 12:24 Nechesa Chemoi

Nairobi - Airtel Kenya received the go to market excellence award during the 2015 Airtel global leadership conclave that took place at Atlantis Palm in Dubai, under the theme “Winning Customers for Life”.

The conclave took place from 19 to 21 March, 2015, and the award was contested amongst all 17 Airtel operations in Africa.

Airtel Kenya was recognized for its strategic business approach that encompasses its customer driven market insights, product development strategies and acquisition plans. 


Bharti Enterprises chairman Sunil B. Mittal (right) presents the award to Airtel Kenya CEO Adil-El-Youssefi and Airtel Kenya HR Director Irene Kitinya.

The company achieved a 200 per cent growth in the acquisition of new high value customers with a 25 per cent improvement in month 2 decay and 50 per cent reduction in Gross Acquisition Cost (GAC).  

Also read: Lewa conservancy receives worldwide award, recognition

While receiving the award, Airtel Kenya CEO Adil El Youssefi expressed his delight at the recognition, explaining that the award highlights the company’s dedication to develop strategies that help it deliver products and services that meet customer expectations.

“Our focus remains on identifying and understanding what the market needs to enable us to develop more innovative products and services and communication solutions that provide our customers with solutions to succeed through their needs,” he added.

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