Airtel Trace Music Stars starts campus activations
27 October 2014, 11:09
Nairobi - Airtel Kenya’s incursion into the music industry through the Airtel Trace Music Star competition is not only innovative and creative, but is also designed to offer a bigger opportunity and platform for the thousands of Kenyan youth who crave for a chance to hit the big stages but are unable to.
Last week, Airtel visited different universities which include Mount Kenya University, Nazarene University, Multimedia University, and Catholic University of East Africa.
The campus activations are giving hopefuls a real opportunity to call, sing and stand a chance to be the next star in Kenya and possibly in Africa.
Airtel is in the process of looking for the next Airtel Trace Music Star and as a result, the activation team has been accepting only individual entries, allowing people to sing in any language of their choice, and in whatever genre they want, callers were allowed to use instruments as they register their songs.
Unlike other traditional types of music competitions, Airtel Trace Music Stars does not go through the regular auditioning and screening processes which often will result with potential stars traveling across towns to a single location to be auditioned.
With Airtel Trace Music Stars, all potential stars need to do is to call 0900 733 733 on their Airtel phones to stand a chance to be discovered, and they can call as many times they want as well.
Also read: Sauti Sol, Elani land major competition
Airtel Kenya CEO Adil El Youssefi explained that one will be directed on how to participate in the competition once he/she calls the above number.
“One gets a confirmation text of his /her entry within 24 hours,” El Youssefi added.
The competition continues this week with campus activations taking place in Daystar University, Kenyatta University, JKUAT and USIU.
The Pan African winner of the competitions will walk away with 30 000 euros, a recording deal with Universal Music, a week in NYC with AKON 1st class for a mentorship and a music video that will be aired on TRACE TV internationally.
The national Kenyan winner will also win a Subaru Impreza courtesy of Airtel Kenya.
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