Advertisers demand refunds from switched off TV stations
19 February 2015, 13:13
Nairobi - Advertisers are demanding refunds from four TV stations which are off air over the controversial analogue switch-off.
The four TV stations, NTV, KTN, Citizen TV and QTV have all been off air since Saturday after the Communications Authority CA switched off analogue signal in many parts of the country.
They have thus lost out on advertising revenue and with their continued stay off air, breaking off contracts already in place with advertisers.
Speaking on behalf of the group named the African Digital Network ADN, Nation Media Group chairman Wilfred Kiboro has said that the companies have now been forced to write cheques to unhappy advertisers.
He says that unless something is done soon enough, there will likely be loss of jobs for many involved.
" It is bad for us now. We are already losing revenue," he said Thursday.
" Our advertisers have returned demanding their money, we are writing cheques to refund money owed. This is the cost of being off air," he added.
Kiboro also stressed that the network was doing its best to ensure that they are back on air as soon as possible.
" We are doing our best. The processes need time and that is why we had asked to be given more time to prepare for digital migration," he insisted.
It is estimated that the three media houses have lost as much as KES 300 million in revenue since they went off air Saturday.
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