Added boost for Kenya@50 celebrations
25 November 2013, 17:57
Nairobi - Samsung Electronics East Africa has announced that it will provide outdoor advertising facilities in support of the upcoming Kenya@50 celebrations.
Robert Ngeru, the Samsung EA Chief Operating Officer said the company will provide strategic billboards across the country, as well as the nation's first panoramic digital advertising screen that is undergoing test runs at the KICC to promote the monumental building as the regional premier meeting centre.
"We are extremely excited about the launch because as a brand, all our television sets are digitally compliant thus customers will not miss the action during the celebrations," said Ngeru.
"We believe that the partnership with KICC will go a long way in ensuring that the milestones of this great nation are beamed to the whole country," he added.
Samsung is the market leader in display technology, providing LED-backlit panels that are renowned for their sharp text, rich colour and reliable performance.
Dr. Hassan Wario, the Cabinet Secretary Ministry of Sports, Culture and Arts said apart from celebrating 50 years as a nation, the Kenya@50 steering committee has lined up a series of initiatives, which will involve social and economic activities across the country with long-term positive impact.
"Every sector in Kenya has a unique story to tell, and that fits into the country's 50th anniversary. This is a great opportunity for citizens, private sector, investors, the tourism industry among others, to come together and make an indelible mark in Kenyan history," said Wario.
Wario called on Kenyans to turn out in large numbers to witness the celebrations in marking the country's 50th anniversary from December 4, to 11 at the KICC grounds.
He said the events will comprise of socioeconomic, cultural and political achievements of the nation.
Fred Simiyu, the Manager in- charge of KICC, said the partnership with Samsung in terms of the company's Digital Signal Display technology in advertising Kenya's vast resources will help the country realize remarkable economic growth.
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