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5 relationship marketing strategies

03 March 2015, 13:25 Shakila Alivitsa

Nairobi -  A good marketing strategy is one that consumes an entire market and challenges its assumption. For example, the Airtel Unliminet strategy. I hope I have gotten that one right, the minute I saw those bundles offer I searched out an Airtel shop and bought the line that I had been saying I would get for ages. I am sure they had this in the works for a long time but they were looking for the right time to unveil it- when internet was a need for the Kenyan market because we now have to stream news broadcasts.

Anyway, I was thinking about it and sort of tried to relate it to relationships.

Since the year begun, I have heard a lot of complaints; people wanting to settle down but lacking the right partners to do so with. Women are apparently lonely; they have made good careers yet cannot find the right men. The men on the other hand cannot find women who are ‘homemakers’.

Then there are those who are just hopeless when it comes to relationships and sustaining them- I wrote this article for you. What you need is not a pastor, divine intervention or some voodoo. What you need is a good marketing strategy. A marketing strategy that makes you look so good that no one will want to pass up, like the Airtel Unliminet.

1. When you are looking for a spouse, what a lot of people fail to realize that you have to be bringing more than one package. You have to be able to translate yourself into a daily package, weekly package and monthly package; that is how you sustain and maintain. The person you want should be able to have a host of qualities that are significant and only you can provide. They should not be able to get it anywhere else.

2. Beauty- there are a lot of beautiful people out there. Do not cheat yourself that only that will make your relationship last because the next pretty face that comes along will easily take your place. If you have beauty, try to have a personality or be able to carry a conversation, if you do not have brains then learn how to cook. That will give you a certain edge because Kenyan men are complaining that we women do not know how to cook; it can be learnt.

3. If you have a career, a good job and house; package it with something else too. Be someone that is not standoffish or a snob, be respectful even to those you deem as lowly minions. Have character too, you can have money but lack character. If you go to the bars and smoke like a chimney then it is your fault that the people that want to approach you only want one night stands.

4. Beauty is in the eye of the beholder- you might not be so good looking but you are a gentleman/ lady and put your partner’s needs first before yours. You may not have money but you care enough to make take care of her when she is unwell or make dinner, does not matter if it is burnt; we appreciate the effort. Not everyone is a mercenary. It is all about packaging and how you present yourself to your target consumer.

5. Do not be desperate either, people can smell desperation. Be the daily package which someone has to call every day and talk to. Be the weekly package that someone wants to spend time with, go for a date and have some grown up conversation.

Be the monthly package where they can look for someone like you but they will not find; making them look you up more often than not. Just package it and advertise not in ill-fitting clothes though and they will come to you in droves.

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- MyNews24

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