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Curvy 'Gloria' heats up Geneva

19 February 2013, 12:45

A group of students from around the world has produced a concept car which will premiere at the 83rd Geneva motor show, quite impressive for some wannabe designers.

The European Design Institute of Turin is presenting Gloria, the concept by the Master in Transportation Design, an educational course, in collaboration with the Alfa Romeo Style Centre. The prototype, the designers claim, represents the sports spirit and Italian style of a brand with powerful international appeal.


Lorenzo Ramaciotti, head of Fiat & Chrysler Design, said: “We asked the students in the Master programme to give us their independent interpretation of a new Alfa Romeo sedan. During development, we commented, discussed and guided the projects in order to get the most from their spontaneous expressions of creativity.”

The car, 4700mm long, 1920mm wide, 1320mm high and with a wheelbase of 2900mm, is described as a sports sedan with decisive lines that run down each side to the rear. It would be powered by a V6 or V8 biturbo engine.

Gloria is the work of 20 students on the Master programme (2011/2012 academic year) from Italy and other countries. From all the models, the one that corresponded most closely to the initial brief provided was chosen. The entire class of students, divided into groups, then worked on the final project in full scale.

César Mendoza, director of IED, Turin said: “What better brand than Alfa Romeo to teach our students how form and volume can convey strong emotions, fuelling the desire to design a car. Today, the institute is proud to represent Italian teaching excellence internationally.”

The “Master of Arts in Transportation Design - work experience” is a specialised educational course, which prepares skilled automotive professionals who can tackle the world of work thanks to an ongoing relationship with style centres and companies.

- Wheels24


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