This little social experiment will shock you and change the way you see the world!
24 April 2014, 14:58
New York – The New York City Rescue Mission requested the help of an ad agency to put together a social experiment for their new campaign, Make Them Visible.
The aim of the campaign is to open our eyes to the people around us and see what’s really going on in the world we live in.
If a family member posed as a homeless person, would you recognise him or her?
The jarring social experiment, staged in Tribeca and Soho near the mission's shelter, shows just how invisible homeless people are to pedestrians on the street, Huffington Post reported.
Watch what happened: