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Gender in advertising: What happens when the roles are reversed?

09 October 2014, 11:19 Laura Shortridge

Nairobi - We're so used to seeing men and women represented certain ways in advertising, it can be a bit of a shock to see the roles reversed.

It's hard to see a problem in a system when you're in that system.

It's why we can look back at history and wonder what was wrong with people. Today we might think it's glaringly obvious why there's something wrong with, for example, refusing to let women vote, but there's a strong chance that, if we lived in a pre-suffragette era, we wouldn't see what the big deal is at all.

That's why it helps to sometimes manipulate problematic things we're used to seeing and accepting in a way so that they're just slightly different. It makes it a lot easier for us to spot what's wrong.

For example, we might be so used to seeing the advertising industry represent women and men in a certain way, it's hard to see why anyone would have a problem with it.

So what happens when the gender roles are reversed?

Take a look here.

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