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Bigger boobs in just 20 minutes?

20 February 2015, 09:13 Marisa Crous

Lagos - Lately, we want everything, and we want it, like, right now! Instant gratification is the order of the day, and more and more women are suddenly willing to plunk down a whopping R25 000 to have bigger breasts, even if it lasts for just over 24 hours.

Breast augmentation is still the most popular form of plastic surgery around. And the demand for it is growing every year. Yet, for many women, going under the knife and coughing up the dough is not so simple. Women ask themselves many questions, like “Will it be worth it?”, “Will I like it?” and the dreaded “Will it suit me?”

And that’s where New York plastic surgeon, Dr. Norman Rowe, the inventor of the 24 hour boob job, InstaBreast and his work-in-progress project, ‘vacation breasts’ comes in. He promises cleavage in just a 20-minute procedure. Sounds too good to be true? Apparently the effect only lasts for 24 hours, but for many it’s a Godsend as it’s a great way to see how bigger breasts will suit you.

On his website, Dr. Rowe notes that he sees breast augmentation as a very personal and difficult decision for women – something not to be rushed into by any means. A lot people have regretted getting their breasts enlarged. It’s either too big, uneven or maybe too heavy.

This is why he decided to give women the opportunity to do a test drive, so to speak.

Developed by Dr. Rowe, InstaBreast is a state of the art, non-invasive procedure that offers patients a look-see (or feel) of their desired potential bigger breast size, without actually having surgery.

Also read: 4 things not to say to women with big boobs

“The InstaBreast procedure adds a little more volume and fullness to the breasts without having to have surgery for implants. This is done by injecting a simple saline solution into the breasts, which then gets absorbed by the body and adds more volume to the breasts. The enhancement lasts approximately 24hrs before the breasts return to their natural size."

I asked the opinion of South Africa based plastic surgeon, Dr Paul J Skoll, FRCS, FCS(SA)Plast, who said: “I think it is unduly invasive for a 24 hour result. I would not do it.”

According to Harpers Bazaar, a lot of cosmetic surgeons have suggested, that this procedure is just a fad. Yet, I’m not so sure. I know of a lot of women who would be thrilled at the prospect of having cleavage for the night - say for a special event or function.

Women are already flocking to their local surgeons (many of these women not even in their 30s yet) to fix every fresh new wrinkle with the help of fillers, Botox and volumisers.

Then what’s to stop women - who have the means - to ‘fix’ small breasts with a touch of saline solution? That is, if you feel it’s a problem worth fixing. Compared to most parts of our daily and monthly beauty regimes, a 24 hour boob job seems rather painless.

Dr Rowe is also currently working on giving women ‘vacation breasts’. This will have a much longer effect than the InstaBreast, lasting between 2-3 weeks.

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- Women24


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