Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Alcohol use predicts Facebook use

11 April 2013, 13:17

Russell Clayton, now a doctoral student at the University of Missouri School of Journalism, found that anxiety and alcohol use significantly predict emotional connectedness to Facebook.

How the study was done

Clayton’s master’s thesis, conducted under the supervision of Randall Osborne, Brian Miller, and Crystal Oberle of Texas State University, surveyed more than 225 college freshmen students concerning their perceived levels of loneliness, anxiousness, alcohol use, and marijuana use in the prediction of emotional connectedness to Facebook and Facebook connections.

They found that students who reported higher levels of anxiousness and alcohol use appeared to be more emotionally connected with the social networking site. Clayton and his colleagues also found that students who reported higher levels of loneliness and anxiousness use Facebook as a platform to connect with others.

“People who perceive themselves to be anxious are more likely to want to meet and connect with people online, as opposed to a more social, public setting,” Clayton said. “Also, when people who are emotionally connected to Facebook view pictures and statuses of their Facebook friends using alcohol, they are more motivated to engage in similar online behaviours in order to fit in socially.”

Clayton says that because alcohol use is generally viewed as normative, or socially acceptable, among college students, increased alcohol use may cause an increase in emotional connectedness to Facebook. The researchers also found that marijuana use predicted the opposite: a lack of emotional connectedness with Facebook.

“Marijuana use is less normative, meaning fewer people post on Facebook about using it,” Clayton said. “In turn, people who engage in marijuana use are less likely to be emotionally attached to Facebook.”

Clayton and his fellow researchers also found that students who reported high levels of perceived loneliness were not emotionally connected to Facebook, but use Facebook as a tool to connect with others.

This study was published in the Journal of Computers in Human Behavior.


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Cyril Mike Odhiz
Kenyans furious on young lady aft...

A young Kenyan woman is the talk of town after she posted a photo with her elderly lover after a round of steamy sex, or so the photo suggested.  Read more...

Submitted by
Kiplangat langat
Uhuru could be a one term Presid...

Bomet governor Isaac Ruto has said that President Uhuru Kenyatta could be a one term President if he fails to increase allocations to the counties. Read more...

Submitted by
Mody Sammy
35 year old farmer a new milliona...

A 35 year old farmer from Mpeketoni Lamu county has become the latest millionaire in town as she became winner in the ongoing ‘Shinda Mamili na Story Ibambe’. Read more...

Submitted by
Shakila Alivitsa
Leave your past relationship bagg...

Leave your past relationship baggage at the door when you start a new relationship. Read more...

Submitted by
Shakila Alivitsa
Advice from a young married Kenya...

I was just going to get water in the office kitchen and thought a simple hi was fine until I ended up in an hour long conversation with someone. Read more...

Submitted by
Shakila Alivitsa
Helping you find the type of man ...

To put it simply, you can’t go looking for fish in a meat market; you have to go to a fish market. Read more...