Madonna's perfume ad too racy for TV
03 April 2012, 18:00
Los Angeles - Madonna's perfume commercial is too racy for TV.
The Girls Gone Wild
singer's new 30-second black and white ad for her Truth or Dare scent
has been deemed inappropriate for Disney-owned channel ABC with bosses
ordering that shots of her breasts and butt be digitally altered to
cover them up.
A source told the New York Post's Page Six: "ABC viewed the ad [and] came back with a list of changes.
say they want her bra digitally made bigger, and to extend higher to
cover more of her chest, and her corset longer to cover more of her
bottom. ABC also wants to cut another suggestive scene where Madonna
However, even once the changes have been made,
channel bosses have ruled the ad - which features Madonna, 53, in a
corset and fishnet stockings dancing and singing "I'm a bad girl" - can
only run after the 21:00 watershed, with the exception of daytime show The View.
A second source confirmed: "ABC has requested some changes be made to the content of the Truth or Dare perfume commercial."
Madonna has previously said of the perfume: "I have always been
obsessed by fragrance and for years wanted to create something personal
that was an expression of me, but that other people could relate to as
well. Something classical and timeless and yet modern."