M-Net to shut down Maisha Magic channel
20 February 2015, 10:44
Nairobi - Maisha Magic TV channel will no longer be on air starting March, 2015.
According to M-Net, the channel will be pulled off air as part of the changes to the Maisha Magic channels in East Africa.
“M-Net regrets to inform DStv viewers that after much deliberation, a business decision was taken to make changes to the Maisha Magic channels in East Africa,” M-Net said in a statement.
“Following an in-depth assessment of each of the channels viability was concluded, including a review of the rankings and popularity of the channels a decision was taken to close Maisha Magic and refocus on the Maisha Magic Swahili channel. Thus, the Maisha Magic channel will close at end of March 2015.”
Patricia van Rooyen, CEO M-Net Sub-Saharan Africa said the channel has not performed and grown as per their expectations.
“Overall, the channel was unable to achieve the ratings consistency we needed to sustain the business and support our continued investment.
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“As a result, M-Net made the carefully considered but difficult decision to cease operations of the channel. We are grateful to the Maisha Magic team, which includes M-Net East Africa Regional Director Michael Ndetei and some of the most talented and creative people in the Kenyan media industry. M-Net will endeavour to make this closure as smooth a transition as possible for them.”
M-Net said it remains firmly committed to the Kenyan market and will ensure that it continues to support film makers by showcasing their talent on other M-Net channels.
“The film and television industry in Kenya will continue to be supported by M-Net’s investment in channels made in Africa for Africa, thus ensuring that we assist Kenya in playing a role in the growth and future of African television and film on the continent,” the company said.
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