James Bond swaps martinis for beer
04 April 2012, 16:49
Los Angeles - James Bond will swap his trademark vodka martini for a beer in Skyfall, the next 007 movie.
Current 007 Daniel Craig will order a Heineken instead of his famous
favourite cocktail in a scene in the upcoming film after Heineken USA
agreed on a deal to be featured in the movie, according to trade magazine Ad Age.
The 44-year-old actor will also appear in character for a TV commercial
for the drinks brand which will air all over the world and will be
created by Wieden & Kennedy Amsterdam with Skyfall director Sam Mendes acting as a consultant.
Daniel will also appear as the spy on special packs of the beer.
'Man of the world'
Lesya Lysyj, Heineken USA's chief marketing officer, told Ad Age:
"[James Bond] is a perfect fit for us. [He is] the epitome of the man of
Vodka martini cocktails have become synonymous with
the British secret agent and he is often seen ordering the drink on
screen with the famous line "shaken, not stirred".
The phrase was first uttered in a film by Sean Connery in 1964's Goldfinger, while the first novel Ian Fleming included it in was 1956's Diamonds Are Forever, although Bond does not say the line until 1958's Dr No.
Daniel tells a barman how to mix the drink in a scene where he is playing poker in Casino Royale,
instructing him to use "three measures of Gordon's; one of vodka; half a
measure of Kina Lillet. Shake it over ice, and add a thin slice of
Skyfall also stars Javier Bardem as the film's
villain, Dame Judi Dench, who is reprising her role as M, and Naomie
Harris as field agent Eve. It is due to be released in October.