Africa launches its first daily TV ratings services
07 June 2014, 10:33
Nairobi-The first ever daily TV ratings service in Africa has been unveiled by GeoPoll, the world’s largest real-time mobile survey platform on Thursday.
The firm on Wednesday launched its Audience Measurement Service, which offers the first ever daily TV ratings in several African markets.
The launch of this service comes just in time for the FIFA World Cup, due to kick off June 12, during which GeoPoll will publish game viewership data from African nations.
The global brands spend considerably on advertising.
GeoPoll said its new service fills a crucial gap in market research in Africa, delivering next-day TV audience data starting in 5 countries Ghana, Kenya and Nigeria, Tanzania and Uganda.
Until now, advertisers, brands and broadcasters looking to understand audiences in these growing markets have had to rely on months-old data, with little insight into the demographics and psychographics that determine ad campaigns or programming.
GeoPoll’s metrics provide unprecedented access to this type of viewership data, and represent ratings from more than 300 million Africans.
With this launch, GeoPoll becomes the largest TV audience measurement company in Africa.
Reports said that all data can be accessed through an easy-to-use interface which updates data overnight.
The reports added that 365 days a year, brands, advertisers and broadcasters are given the ability to easily understand and better serve their audiences.