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iPhone sales hit record

24 July 2013, 08:56 Duncan Alfreds

Cape Town - Apple has announced that it sold a record number of iPhones in the three months up to June 2013.

The US-based company announced that it sold 31.2 million iPhones, compared to 26 million the previous year.

"We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and services," said Apple CEO Tim Cook.

The results mean that Apple generated revenue over the period of $35.3bn, or a net profit of $6.9bn.

Despite the good news for Apple, the results might worry investors because the profit is down on last year's result of $8.8bn in the same period.

Booming market

Sales of the company's Macs were down slightly at 3.8 million versus four million last year.

The Mac sales were expected to decline in line with predictions by analyst firm Gartner that all computer sales are likely to continue declining as consumers opt for mobile devices such as tablets.

"Worldwide PC shipments dropped to 76 million units in the second quarter of 2013, a 10.9% decrease from the same period last year, according to preliminary results by Gartner," the industry tracker said.

Some analysts said that Apple's iPhone sales would not be enough to compete with rivals in a booming smartphone market.

"The possible slowing growth of the iPhone and the rapid pace of competitive smartphone releases speak to the ferocious nature of the handset business, especially now as the market continues to pivot from a market dominated by lower-end handsets known as feature phones to one that is increasingly smartphone-centric," said IHS analyst Wayne Lam.

Apple is widely expected to release a cheaper iPhone in the coming months, but Cook said he did not believe that the high-end market had peaked.

"I don't subscribe to the view that the high-end [smartphone] market has reached its peak, but we'll see."

The results that Apple released also indicate that international markets make up 57% of sales for the California-based firm.

- Follow Duncan on Twitter



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