Top 20 advertisers in 2011 spent KES 27b
28 March 2012, 11:05
Nairobi - Kenya's top 20 companies and the government spent KES 27 billion in advertising with various media houses, Capital News reports.
According to figures from research agency Millward Brown East Africa, the figure represented a 32.8 percent increase in advertising spend by Safaricom, the government, PSI Kenya and Reckitt Benckiser among others.
The growth was occasioned by the introduction of new products and services, joint communication ventures and new entrants into the local market.
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