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Orange introduces permanent SMS offer

07 February 2014, 20:05

Nairobi - Integrated telecommunications service provider, Orange, has introduced new permanent service that will allow pre-paid mobile subscribers to purchase daily, weekly and monthly short message service (SMS) bundles.

The permanent SMS bundle comes with three bundles to choose from: a daily KES 10 bundle that comes with 150 on-net SMS's and 100 off-net SMS's; the weekly bundle, at a cost of KES 30 enables a subscriber to send 300 on-net SMS's and 200 off-net SMS's while the monthly bundle that costs KES 75 enables a subscriber to send 1,000 on-net SMSs and 500 off-net SMS's.

Company CEO, Mickael Ghossein, said the new SMS bundles  was  in  response to price elasticity in the market and is intended to give Orange Mobile customers value for their money by way of quality service at competitive rates.

“These SMS bundles are a confirmation to our customers of affordable service, whether they need to communicate on our network or to another local network,” said Ghossein.

To activate the offer, Orange Mobile customers need to top up from KES 10, dial #123#, select option 3 for offers and select option 4 for SMS bundles.

They can also easily top up their airtime via Orange Money. The daily SMS bundle has a 24 hour validity period from the time of purchase. Should one expend this daily SMS bundle, a new bundle is applied for automatically and renewed a day after the previous bundle expired.

These automated recurring bundles can be stopped if the customer cancels the process. The weekly and monthly bundles are not auto renewed. Orange Mobile customers will still get to enjoy Pay As You Go rates at KES 1 per SMS, should they not subscribe to the new bundles.

As additional value, the permanent SMS bundles come with free access to Facebook Zero and Wikipedia, the world’s largest online encyclopedia.  Orange Mobile subscribers will also enjoy making calls to other networks via the Tujuane permanent tariff at KES 2 for on-net voice calls and KES 3 for off-net voice calls.

From the latest Communication Authority of Kenya report that covers the first quarter of 2013/2014 financial year (July - September 2013), friendly SMS plans by mobile operators have pushed the growth in volumes of text messages.

Total text messages sent increased by 19.5 percent to 5.2 billion from 4.3 billion posted in the previous quarter.

– CAJ News

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