Officials ban Coke ad, say its misleading
19 July 2013, 08:57
New York - Authorities in the United Kingdom have banned a Coca-Cola
television ad because they say it can mislead viewers about how easy it
is to burn off the calories in a Coke.
The ad in question, which
is also shown in the US, shows a variety of activities like dog walking,
dancing and laughing that it says would burn off the 139 calories in a
single serving of the soft drink.
But the Advertising Standards
Authority, which regulates advertising in the UK, says the ad doesn't
make clear enough that all of the activities need to be done in
combination in order to burn 139 calories.
It noted that some viewers who complained thought only one of the activities was needed.
Coca-Cola representatives did not immediately return a request for comment.