Nakumatt opens sixth branch in Uganda
24 October 2013, 15:37
Nairobi - Regional retailer is set to officially unveil its range of Nakumatt Blue Label private label consumer products in the Ugandan market in a few days, as their sixth branch-Nakumatt Katwe- opens its doors in the region.
As part of the events to mark, the official opening of its sixth branch in Uganda-Nakumatt Katwe today- the retailer has confirmed the scheduled roll out of the range of popular quality and value filled products manufactured under the Nakumatt Blue Label brand.
Speaking at the official opening of the supermarket located at the Muganzirwaza shopping centre in Katwe, Kampala, Nakumatt Holdings Regional Director Thiagarajan Ramamurthy confirmed that the full range of Nakumatt Blue Label products will soon be available at all Nakumatt stores in Uganda.
The private label brand which rides on a 'Trusted Quality at Real Value' brand promise was unveiled by Nakumatt earlier this year locally and counts a wide range of consumer products benchmarked, against leading brands in the respective categories. All Nakumatt Blue Label products, Ramamurthy said, are, priced fairly to provide more value for money exclusively to Nakumatt shoppers.
Nakumatt Blue Label products include; Household Cleaners (Bleach, Scouring Powder, Disinfectants, Window and tile cleaners), potato crisps, spices, Sugar, Wheat flour (home baking, self-raising, whole meal and Atta), maize flour and selected grains and will now be available at all the six Nakumatt stores in Uganda in coming days.
“As we officially open Nakumatt Katwe, I am also pleased to confirm that Nakumatt Blue Label products will be available on our Uganda shelves by mid-November. These products are distinctively branded with an iconic blue band to reflect Nakumatt’s commitment to deliver quality and reliable products,” Ramamurthy assured.
The opening of the US$ 4million, Nakumatt Katwe, covering a shop floor space of 21,000Sq ft, comes barely a week into the opening of Nakumatt Village at the new Village Mall in Bugolobi, Kampala. The new Nakumatt Katwe will also feature a hot food deli section alongside an in store bakery and butchery.
Still in Uganda, Nakumatt has lined up two more branch openings at Kisementi in the outskirts of Kampala and the lakeside town of Entebbe. At the upcoming Acacia Mall in Kisementi, Nakumatt Kisementi is set to open its doors in November, while the new Nakumatt Entebbe at Victoria Mall will open its doors in December.
As part of a commitment to expand the Blue Label range, Nakumatt, is also in talks with a number of Ugandan, Rwandan and Tanzanian manufacturers to provide a regional manufacturing and retail platform for products’ from the East Africa region.
Locally Nakumatt, has also managed to successfully venture into specialty cosmetic sales and for global lifestyle brands such as Revlon and Clarks footwear. Nakumatt, has also launched a new generation multi-currency EMV MasterCard® PayPassTM Prepaid loyalty card to replace the current Nakumatt Smart Card in Kenya with plans to progressively launch in Uganda, Tanzania and Rwanda in coming months.
Globally, leading retailers are increasingly venturing into private label sales that account for more than 20% of their retail sales as value-seeking consumers increasingly continue to cast their brand preference nets wider.