Mobile ads sway Kenyan shoppers more - survey
13 July 2012, 16:38
Nairobi - According to Capital News, Kenyans’ shopping habits are increasingly becoming more influenced by their mobile phones, according to a new survey.
Global mobile ad network, InMobi claims that their research revealed that 65 percent of shoppers are influenced by their mobile phones when making a decision to buy groceries at a supermarket.
The firm’s Marketing Manager Daryn Smith said such a trend presents an opportunity for local businesses looking to build their brands on a new platform apart from the traditional television and newspaper advertisements.
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