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Landline projected to withstand mobile growth

22 May 2014, 14:42

Nairobi - A prominent telecommunications executive projected that despite the growth of mobile telecommunications dominating the market, the fixed line solution has a future in Kenya.

“Looking at developed economies as a gauge of the direction that telecommunications in developing countries will go, we see that fixed line telecommunication is the backbone of telecommunications, both for domestic and business purposes. Mobile telecommunications remains a very strong complimentary solution,” said Orange Kenya Chief Executive Officer, Mickael Ghossein.

His sentiments came after the integrated telecommunications services provider launched Biashara Talk, a wireless fixed voice post-paid service targeted at Small office Home office (SoHo) customers and small businesses.

The post-paid service that will be provided via a wireless platform, will allow the user to enjoy high voice quality by acquiring a new landline number, or get to re-activate their old business landline as well as migrate their active landline to a wireless network while maintaining their existing phone number. The service is based on a single number, meaning one ‘SIM per offer’ and businesses can choose to purchase as many numbers as required. In addition, Biashara Talk customers can create multiple phone extensions for their businesses.

Ghossein said this new service goes to demonstrated the company’s dedication to constantly tailor its products and solutions with the customer in mind and aim to deliver more value, flexibility and satisfaction to their existing customers as well as present a sound and exciting proposition that will attract new customers.

“As part of our greater network transformation programme, our key objective is to support the growth of the entire market chain: SMEs, large Corporates as well as public sector organisations to cope with their dynamic ICT needs. We aim to build on best practices and benefits, thereby bringing wealth of innovative products and services to the country,” added Ghossein.

Customers on Biashara Talk will subscribe to monthly bundles ranging from Sh 1 000, to Sh10 000, all with 30 day validity periods.

 – CAJ News

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