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Kenya recorded US$1.7bn in entertainment and media revenues in 2013

19 September 2014, 09:07

Nairobi - Kenya recorded US$1.7bn in entertainment and media revenues in 2013, and this is forecast to rise to US$3.1bn in 2018.

Once again, it is Internet access that is driving growth Television and radio will account for combined US$1 billion-plus of revenues at the end of the forecast period, according to a report issued by PwC Thursday.

The report includes detailed information for South Africa, Nigeria and Kenya in 12 industry segments.

The objective of the PwC Country Connectivity Index is to measure the state of connectivity for all markets in sub-Saharan Africa (SSA) with a population of over 10 million. The findings presented in the Index highlights those markets that offer the greatest potential for the future consumption of entertainment and media services because of their relative maturity in terms of connectivity.

Kenya (75%) performs well in the rankings with the continued rise in its international bandwidth usages.

Although broadband penetration may be high – as in the case of Nigeria- this does not necessarily mean that a country scores highly. At 0.6% of the average GDP per capita in Nigeria, the cost of mobile broadband services is too high.

- African Press Organization

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