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Govt establishes fund to support creative industry

08 October 2014, 13:44

Nairobi - The government has established a special fund to support development of local content and revitalize the creative industry, officials said on Tuesday.

Communications Authority of Kenya (CAK) Director-General Francis Wangusi said the government will provide seed capital to spur growth of film and music industries.

"The government will support development of content that advance social good. We will harness the universal service fund to support young artists develop their talents," Wangusi said at a forum for producers and media owners in Nairobi.

Kenya has developed legislative and policy tools to facilitate development of local content for broadcast industry. Wangusi said radio and television stations are required by law to comply with the 40 percent requirement on airing local content before 2015.

Kenya aims to promote development of local content to create a vibrant and globally competitive entertainment industry. Wangusi noted that local content will advance patriotism, economic growth and national cohesion.

"The local content roadmap 2014-2018 seeks to promote skills development, national identity and income generation for young Kenyans," Wangusi said, adding that digital broadcasting platforms will spur the growth of local entertainment industry.

The creative industry contributes 5.3 percent to the Kenya's GDP, and the figure could rise with government support and foreign direct investments into the sector.

Kenya Film Commission CEO Lizzie Chongoti said state agencies have partnered with the private sector to convert the country into a hub for creative industry.

"Investors are keen on local content and there is a strong legislation to protect copyright. The creative industry has capacity to propel Kenya into middle income status," Chongoti said.

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