Clarks shoes now at Nakumatt
02 September 2013, 12:12
Nairobi - Regional retailers, Nakumatt Holdings, have officially opened the doors to the first Clarks Footwear Concept store in Sub Sahara Africa, today.
A second store will, also be opened this Thursday at the Westgate Mall as Nakumatt Holdings recently announced KES 1.2Billion departmental stores' strategy begins to take shape.
During the launch of the first store, Nakumatt Holdings Regional Strategy and Operations Director Thiagarajan Ramamurthy disclosed that plans are also underway to open three Skechers Footwear stores in coming days to complete the first phase of the footwear departmental stores rollout.
“To confirm the importance attached to this project, the opening of both the Clarks and Skechers stores is backed by a more than KES 480Million investment budget,” Ramamurthy said. Adding that, “This budget covers critical elements relating to the stores development, Merchandising and staff training.”
Clarks Africa Brand Manager, Abbas Fatepurwalla (left) discusses the sole and leather upper features on a pair of Clarks Ladies shoes with Nakumatt Holdings Business Development Manager Neel Shah during the opening of the first Clarks Concept store.
Speaking at the launch, Clarks Africa Brand Manager, Abbas Fatepurwalla said Clarks; the world number one in 'everyday footwear', brand will be targeting to sell more than 1 million pairs of shoes every year in Kenya in the next three years.
“Globally, Clarks sells more than 50million pairs of premium footwear every year and we are looking forward to Nakumatt’s contribution on the global sales targets,” Fatepurwalla said. Adding that; “As exemplified by our association with Nakumatt, Clarks, global aim is to open 100 new stores every year across the world for the next 5 years.”
Established in 1825 by brothers James and Cyrus Clark, the Clarks footwear brand has evolved into a leading global footwear retailer with sales in excess of £1.4billion.
Having sealed an exclusive regional deal with Revlon last year and lately with L’Oreal to rollout mini departmental stores for Revlon and Maybelline products respectively, Nakumatt is training its focus on Lifestyle based departmental stores due to the latent market demand.