Chris Diaz on Brand Kenya board
08 October 2012, 08:55
Nairobi - Leading global Kenyan Marketer Chris Diaz and Judy Kibaki are the newly appointed members of the Brand Kenya board, for a period of three years.
Brand Kenya is one of the recently created state corporations whose mandate is to ensure an integrated national brand is created, harnessed and sustained in the long term.
It was formed to coordinate initiatives for marketing the country to the globe, in order to maximize their efficiency and create and maintain the Kenyan brand to identify and distinguish Kenyan products, services and concepts and make Kenya a leading destination and investment nation for development.
Apart from this appointment, Chris Diaz is also Director of Business and Marketing at Bidco Oil Refineries Ltd., serves as the Director of the Board of the World Marketing Summit, DIRECTOR of Chartered Institute of Marketing (UK), the largest marketing global body and a member of the Membership Global Board.